5 Lessons learned from Clients about Online and Social Media ...

This article is written for marketing and sales professionals.

Business Owners check out the article?5 lessons for Business Owners on Online and Social Media Marketing.

1. Don?t assume clients understand Online and Social Media Marketing.

Ask questions about their knowledge first, then you will know where to start your presentation. ?You may have to start with the basics.

Example: I met with a client whom I believe to be a savvy marketer, her question about overusing certain search terms on her website indicated to me I needed to provide some advanced education and I should not assume clients knowledge base.

Which questions to ask without insulting a client. Posting on April 10, 2012

2. ?Clients read one article on the web and believe they understand Online and Social Media Marketing. ?

This phenomenon of ?reading one interesting article makes you an expert? is fascinating to me!? Internet marketing is dynamic and continued education is imperative.

My advice is to subscribe to the ?the more I know, the more I realize I have a lot to learn.? Minimal research merely fuels ignorance and ego and is bad for business.? ? I suggest to clients to read articles from a variety of sources, find the pattern and discuss the topics with me so they feel more confident and are assured I know what i am talking about when it comes to online marketing.? I also make sure what is posted in the ?mainstream media? because that is where people find an abundance of mis-information.

3.?Clients still don?t know the difference between Twitter, Facebook and LinkedIn.

Ask them to explain the difference, then you will know how to best explain what you can do for them or how it can be used specifically in their business.

Using specific examples relating to their business shows them you understand what their business is about.

4. Clients think dumping info onto social media outlets and their blog is the formula for generating revenue.

I?m bored thinking about this. ?Remind clients putting the same info online that other people are already doing, provides no value to you or your clients.? Explain the importance of quality, relevant content to their business and the compelling information that interests return and potential customers giving them the opportunity to spend money. If your social media sites have boring, duplicate content, no one will return to the site and you lose out on that eye ball.

Why quality, relevant content is important for customers and web traffic.

5.?No matter how much emphasis you put on the importance of Blog postings- clients will not do it.

This is mainly for smaller businesses, larger companies pay for people to handle blog postings.

I?ve been attempting to formulate ideas to assist smaller clients with understanding the importance of blogging on their site as well as on other businesses blogs.? If I say just do it and here is why- that is just not working.? I have developed a strategy that?s a little bit hand holding and organization.? This is what I am hoping will get them moving and organized.? Details on plan.

To sum up what I learned,

1. Take the sales approach and ask many questions of your client before you assume they know what you are talking about.
2. Research their business to give them related examples.
3. Surf the internet so you understand what people have been reading.
4. Always pull the conversation back to revenue generating projects.
5. Formulate a plan for them to follow for blog success.

If you are a business owner read 5 lessons for Business Owners on Online and Social Media Marketing.

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