Why You Need an Autoresponder

Studies indicate that people need 5 to 7 exposures before they make a buying decision. ?By following-up with your prospects and customers, you can increase the likelihood of ?closing the sale.? Your prospect becomes a customer or your current customer buys from you again.

However, following-up requires you to keep track of who you?ve contacted and when. Creating a tracking system can be challenging, and keeping up with your follow-ups can be tedious. But if you are running your business on-line, the tool of choice to help you is an autoresponder.

Autoresponders are a powerful marketing and customer service tool. Customers opt-in to your list and become your subscribers, thus giving you permission to contact them via email. Autoresponders let you send follow-up emails on a persistent basis, so it doesn?t matter how many ?follow-ups? your subscribers needs before they are ready to buy.

Autoresponders give you the advantage of communicating with your prospects while building a relationship with them.

You build brand awareness and build credibility, confidence, and trust.?And the best part is that it?s done automatically once you get your autoresponder set up because autoresponders work 24/7.

With autoresponders you don?t have to personally figure out who is and who isn?t a good prospect.?The autoresponder will continue to send emails to your subscribers and if your subscriber chooses to unsubscribe, the autoresponder will unsubscribe them for you.?The responsibility lies with the subscriber, not with you.

Now, completely relying on autoresponders for follow-up, however, is not always in your or your customer?s best interest.?There are times when it?s best to call your prospect or send them something in the mail.?So be sure to evaluate when it?s best to use an autoresponder and when it?s not. ?

Here are a few ideas for how you can use autoresponder emails.?Use your imagination to think of other creative ways to communicate with your subscribers:

Send follow-up sales messages.
Send more information about your product. Giving your customers the information they need to make a buy decision
Send a free report.
Give your customers free information so you?ll be seen as an expert in your field.

Choosing an Autoresponder
There are both paid and free autoresponder services.?The price will determine the amount of support you get, so it may be better to go with a paid service if you feel you need technical support.?Do a search on autoresponders and check out their features, or get recommendations from your business support team, or other business owners.

Here are some features your autoresponder of choice should allow you to do:

Personalize messages with your subscriber?s name and other information.
Send an unlimited number of e-mail messages.
Pre-load a series of messages to be sent out at predetermined intervals.
Broadcast a general message to your list.

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Autoresponders can help improve your success significantly. Use your imagination when it comes to using autoresponder. Ultimately autoresponders will save you time, increase your effectiveness, keep you in touch with your subscribers, and ultimately increase your profits.
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Happy Business Building,
Yoli

Yolanda Allen is a home based business expert specializing in a financial services and education product and marketing system, where you learn to be a master marketer. Learn how Yolanda?s business partner made over 0K in one month using this system. Yolanda?s on her way and now you can be too. http://YBAMarketing.com/?t=ezaw

Source: http://www.1directory.net/internet-and-businesses-online/why-you-need-an-autoresponder-12445.html

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